At VetBooks, we’re all-in on supporting independent veterinary practices—and now, the case for their success just got even stronger.
Martin Traub-Werner, CEO of VetBooks, is a co-author of a new peer-reviewed article published in Frontiers in Veterinary Science: Making the Case for a Resurgent U.S. Independent Veterinary Practice Segment: A SWOT Analysis.
This collaborative piece evaluates the Strengths, Weaknesses, Opportunities, and Threats (SWOT) for independent practices, emphasizing:
- Associate satisfaction: Mentorship, workplace culture, and community involvement
- Real challenges: Tech adoption, staff utilization, and capital access
- Concrete opportunities: Education, mentorship, and modern ownership models
“Independent practice owners have something special—and the current economic climate is their moment.”
